Why Matchmaking Is Taking the Place of Event Networking?
Business owners, small and medium enterprises and entrepreneurs believe in attracting the right kind of people at business meets. This, according to surveys - Convention 2020-The Future of Exhibitions, Meetings and Events, the most popular method of bringing in business remains event networking. Yet, networking, especially peer to peer networking is not the most efficient method to build meaningful business contacts. According to various numbers, projected by Forbes in 2017, networking at events fails to meet expectations of both buyers and sellers in trade shows and events. The main reason why networking scores much lower than business matchmaking is because most interactions are poorly designed thus making every interaction bereft of any tangible business value. This is a hard truth. Most impromptu business discussions are beyond the scope of tactile business matchmaking that requires the use of efficient B2B matchmaking software. Event networking often remains an unsuccessful publ